MY EXPERIENCE

I have led creative teams, multimedia divisions and oversaw corporate communication departments. I am an expert in the technical, conceptual and content development of sales-driving integrated marketing strategies.

PRIMARY CARE MARKETING SPECIALIST

Atrium Health (part of Advocate Health)
May 2022 – PRESENT

Leads primary care marketing strategy and planning efforts in the Midwest (IL & WI / Advocate and Aurora) Georgia markets (Navicent and Floyd). Maintain relationships with local marketing teams and track all marketing project activities with meticulous attention to detail, ensuring data accuracy and completeness of project entries in project management systems.
Manage the PLL Retention Campaign, the juggernaut campaign of our system. Led integration into other markets of the system, making it a multi-market campaign. Report conversion rates, program performances, provide insights into campaign effectiveness; and identifying areas for improvement by developing additional components.
Measure ROI and create detailed metrics reports on the progress of marketing campaigns, utilizing analytical tools and methodologies to evaluate campaign success and inform future strategies.
Analyze marketing metrics and Key Performance Indicators (KPIs), leveraging data visualization techniques to create dashboards that drive business decisions and strategic initiatives, ultimately contributing to organizational growth and success.

Knowledge and expertise in using software & platforms: Microsoft Office and Adobe Workfront

PT INSTRUCTOR ADVERTISING & GRAPHIC DESIGN

Central Piedmont Community College
August 2020 – PRESENT

Teach advertising and graphic design courses to enrolled Central Piedmont Community College students in Skilled Trades.

Demonstrate a thorough and accurate knowledge of the graphic design field with the use technology to enhance teaching and the educational experience.
Encourage the development of communication skills and higher order thinking skills through appropriate assignments.
Employ appropriate teaching and learning strategies to communicate subject matter to students.
Evaluate student performance fairly and consistently while demonstrating sensitivity to student needs and circumstances.
Record and provide attendance data in accordance with College Policies and Procedures.
Demonstrate strong interpersonal skills in communication with students, colleagues, staff while maintaining confidentiality of student information.

Knowledge and expertise in using software & platforms: Adobe Creative Suite, Microsoft Office, Blackboard, BrightSpace, Podio
and Padlet.

PT ASSISTANT STORE MANAGER

Torrid, Inc.
February 2020 – January 2022

Responsibility for the creative direction and marketing for Project Pray, a non-profit affiliated with the international Christian organization known as Church of God.

Working in partnership with store manager to ensure store is achieving company objectives and KPI goals.
Provide leadership around running and operationally sound business by balancing company policies, procedures, shrink/loss prevention, payroll, reporting and scheduling.
Manage store’s daily financial objectives (plan sales) while ensuring register tills are balanced.
Help recruit, develop and train top talent who are sales, customer, and fashion focused.
Ability to multitask in a fast-paced environment while also being committed to creating an amazing customer experience.
other authors through the publishing arm of the business, Alive Publications.

Knowledge and expertise in using software & platforms: Microsoft Office, Kronos, UltiPro, and POS.

CREATIVE DIRECTOR & MARKETING MANAGER

Alive Ministries DBA Project Pray
July 2019 - March 2020

Responsibility for the creative direction and marketing for Project Pray, a non-profit affiliated with the international Christian organization known as Church of God.

Brand and Creative: Assisted in the development of clear brand voice for Project Pray and services provided to assist in the design of marketing materials, advertising and additional collateral.
Website Management: Design and content management of several websites - ProjectPray.org, AlivePublications.org,
PrayCOG.org and more
Digital Marketing: Content manager of Social media (Facebook and Twitter) for Project Pray, COG Prayer Ministry, P. Douglas Small and affiliates.
Email Marketing: Responsible for developing weekly, monthly and quarterly eNewsletters (Constant Contact) to different markets and audiences regarding: services, upcoming events and promotions.
Project Pray has a publishing arm, called Alive Publication, which published books and maintained an online store.

Main point of contact for authors from initial contact to the completion of their book, and distrbution.
Responsible for the layout, design concepts of books, study guides, teaching sheets, Whitepapers, and Powerpoints for P.Douglas Small and other authors through the publishing arm of the business, Alive Publications.

Knowledge and expertise in using software & platforms: Adobe Creative Suite, Microsoft Office, WordPress, Constant Contact, Facebook, and Twitter.

SR. MARKETING MANAGER

Phase 3 Marketing and Communications
Dec. 2017 - July 2019

Phase 3 MC is a 15+ year marketing, printing and PR agency based in Atlanta, GA. Worked with ProMach, LS Energy, Berry Global, Red Classic and other multi-million dollar client companies while employed as Sr. Marketing Manager.

Served as the day-to-day client contact and Phase 3 account representative

Managed client relationships to ensure growth of the account
Responsible for providing financial oversight and effective budget management
Responsible for the development of documentation to communicate with client and internal team, like - project briefs, proposals, job requests, and creative briefs.
Became an authority on client’s business and maintained communication with client while working on or in between projects to maintain positive relationship. Understanding of client goals and able to articulate a vision for the client from the start to conclusion.

Managed & led all communications with all internal departments: traffic, web development, creative, accounting, etc.
Mentored and oversaw the Asstistant Marketing Mgr & Marketing Coordinator. Ensure there was adequately tracking and managing project financials on a monthly report to Marketing Director and internal team.
Ability to work autonomously and solve problems of client and the internal team to ensure we were able to achieve the
intended goal.
During employment did surface level web audits: web traffic, SEO, and Google Analytic review.

Knowledge and expertise in using software & platforms: Adobe Creative Suite, Microsoft Office, SEO Audit, WordPress, and Hubspot

MARKETING COMMUNICATIONS MANAGER

NSi Industries, LLC
Jan 2015 - Sept 2017

NSi is a B2B electrical manufacturer of lighting controls and commodity construction tools headquartered in Huntersville, NC. Utilizing a national sales force to manage multiple distributors (i.e. CES, Grainger, CED, and Mayer Electric) - NSi sell products internationally.

Supervised 2 graphic designers and oversaw daily tasks of Digital Marketing Manager
Reported directly to EVP of Marketing & Business Development
“Chief Brand Officer” & Project Manager: Developed and refined communications strategy, which includes the branding of NSi corporate brand and product sub-brands in print and packaging. Manager of integrated promotional campaigns.
B2B Marketing: Design concept through production of marketing materials for all National & Key Account to buying group marketing programs; and company advertisements for national industry publications.
Press Releases: Responsible for writing company press releases and distribution to industry publications.
Digital Marketing: Strategic execution of brand on mobile app and through social media presence with the aim of increase footprint & strength of presence across all platforms, including: Facebook, LinkedIn, YouTube and Twitter done by the Digital Content Manager.
QC Team member & marketing department lead to ensure quality and integrity of branded product/packaging for commercial and retail distribution.

Knowledge and expertise in using software & platforms: Adobe Creative Suite, Microsoft Office, Salesforce, BuildFire, Facebook, Youtube, and Twitter.

BRAND & PRODUCTION MANAGER

NSi Industries, LLC
Dec 2012 - Jan 2015

Brand Management: Managed NSi’s and product sub-brands -- over 4,000 SKUs (aka “Chief Brand Officer”).
Project Manager: Oversaw 3 designers & all branded packaging and production of packaging art materials done by oversea vendors.
Print Production Management: From creation standards through file delivery to national and overseas vendors.
Design concept through production of marketing materials for all National/Key Account & buying group marketing programs.
Digital Marketing: Reviewed the execution of brand on mobile app and NSi’s social media presence with the aim of increase footprint & strength of presence across all platforms, including: Facebook, LinkedIn, YouTube and Twitter done by the Art Director.
QC Team member

Knowledge and expertise in using software & platforms: Adobe Creative Suite, Microsoft Office, Salesforce, BuildFire, Facebook, LinkedIn, YouTube and Twitter.

SENIOR GRAPHIC DESIGNER

NSi Industries, LLC
Dec 2009 - Dece 2012

Project management: managed several designers’ tasks across 10+ areas of work
Brand and production management of all print and packaging material:

Liaison to product managers and engineering department.
Liaison to internal, USA and overseas manufacturing groups to manage standards across a variety of package print
Creation and maintenance of brand standards for web & packaging

Web and online maintenance of brand, ad material, content and graphics; analytics of online programs to inform marketing tactics. Designed promotional materials, corporate collateral, presentations and merchandising brochures for outside sales team.

GRAPHIC DESIGNER

NSi Industries, LLC
Nov 2006 - Dec 2009

Overflow Printing was a “mom-pop” printing company that ran 2-color offset printing machines printing the letterhead and envelopes for who for all BB&T branches. It later changed names and added marketing services to the Charlotte area. Closed around 2010.

Sole graphic designer for the company and developed logos, stationary packages and other corporate identities customers.
Project Manager for the biggest account, BB&T. Provided customer service to any BB&T employees inquiring about their orders or any other concerns.
Typeset each letterhead and envelope orders.
Assisted in bindery, packaging of orders and shipping of orders
Assist company by filling in the gaps and being a team player during its time of transition (printing to marketing company).

Knowledge and expertise in using software & platforms: Adobe Creative Suite, Microsoft Office, and Bindery (Cutting & Pad Gluing).

GRAPHIC DESIGNER

Overflow Corporation
Aug. 2004 – Nov. 2006

Sole graphic designer for the company and developed logos, stationary packages and other corporate identities customers.
Project Manager for the biggest account, BB&T. Provided customer service to any BB&T employees inquiring about their orders or any other concerns.
Typeset each letterhead and envelope orders.
Assisted in bindery, packaging of orders and shipping of orders
Assist company by filling in the gaps and being a team player during its time of transition (printing to marketing company).